At BrandTools we help organizations connect marketing, sales, fulfillment, and billing into one seamless customer journey — from first contact to cash in the bank.
Powered by SAP Marketing Cloud and the SAP Customer Experience (CX) suite, our Lead-to-Cash services transform disconnected systems into an intelligent, automated, and revenue-driving engine.
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Most companies have mastered pieces of the customer journey — a strong marketing program here, a solid sales process there — but the real performance gains happen when those pieces are connected end-to-end.
SAP's Lead-to-Cash process unifies everything that happens from the moment a lead is generated until payment is collected:
When you connect these steps with SAP's Marketing Cloud, Sales Cloud, Commerce Cloud, and S/4HANA, you gain:
Seamless data flow between marketing, sales, and finance
Faster revenue cycles and fewer process bottlenecks
Predictable forecasts and real-time customer insights
A foundation for subscription, usage-based, or service business models
BrandTools helps you design, implement, and operate this full process — giving you a complete view of your customers and the levers that drive revenue growth.
What We Do
We start with clarity. Our experts assess your current lead, sales, and billing workflows to design your future-state Lead-to-Cash blueprint on SAP.
Outcome: A clear, data-driven path to faster conversions and reduced time-to-cash.
Learn more →We translate business needs into technical architecture.
Outcome: Unified requirements and system design that support your marketing, sales, and finance teams in one process.
Learn more →We build the future-state system — fast, scalable, and integrated.
Outcome: A live, production-ready Lead-to-Cash process that accelerates every stage of your customer lifecycle.
Learn more →Your Lead-to-Cash engine doesn't stop at go-live — and neither do we.
Outcome: Ongoing revenue optimization and operational excellence, backed by SAP-certified support.
Learn more →We help you extract every ounce of value from your SAP stack.
Outcome: Deeper insights, smarter automation, and scalable new revenue models.
Learn more →Who We Help
Integrate distributors and channel partners with a network-based Lead-to-Cash process. Automate quote-to-order and speed up cash flow by 20%+.
Support recurring and usage-based business models with SAP's subscription management and billing tools. Automate renewal campaigns and recurring invoicing.
Bridge digital storefronts, loyalty programs, and fulfillment systems to deliver a frictionless purchase-to-payment experience.
Automate proposal-to-billing workflows for service engagements, integrating sales opportunities directly into invoicing and collections.
Why BrandTools Works
Deep expertise across SAP Marketing Cloud, Sales Cloud, and S/4HANA.
Strategy → Build → Run → Optimize. Your entire customer lifecycle, simplified.
We speak both languages — connecting business needs to technical solutions.
Proven methods for reducing lead-to-cash time and increasing conversion efficiency.
Our insights
Learn how to connect marketing automation, sales enablement, and billing into one unified experience.
How Risk Reduction, Relevance, Trust, and Clear Engagement Drive a Successful Transformation.
It's the end-to-end process that connects marketing and sales engagement with fulfillment, billing, and cash collection. SAP's CX and S/4HANA products enable this flow digitally.
Marketing Cloud is the intelligence hub — it drives campaign automation, lead scoring, and audience targeting that fuel the rest of the process.
Yes. We regularly integrate Salesforce, HubSpot, Shopify, and other CRM/eCommerce systems into SAP's Lead-to-Cash process.
A foundational rollout typically takes 12–16 weeks, depending on scope and system readiness.
Let's connect your marketing, sales, and finance processes — and accelerate the journey from lead to cash.